Here is an example of good outdoor lighting...it was about 5pm and the swing set was located under a tree so there wasn't sunlight directly on his face or around him. I didn't have to edit the lighting at all because it was just the right time of day.
I know you can't always pick your time of day so here is an example of a picture taken at a theme park...about mid morning on a very sunny day. But instead of taking the shot out in the open where the sun was on them, I found a shady place off to the side where the lighting was better and no direct sunlight was on their faces.
If you can't avoid the sunlight completely then at least keep their faces in the shade as much as possible.
Okay, look at these two pictures. In the first one the girls' faces look really dark...this is because the background light is brighter than the light where they are (because of the shade of the trees). So, what you do is you 'force the flash'...most cameras will let you do this. That just means that you have the flash on even though the camera is saying there is enough light. You might have to turn the camera to another mode besides 'auto' in order for your camera to let you do this. If you still can't figure it out, your camera manual should have a section on it.
Here's another example of the background being brighter. The time of day wasn't late enough so I had to force the flash here to compensate for the background so that their faces would have more light on them.
Now, sometimes you want this effect. This is a great silhouette shot of the kids. The sky was brighter than where the kids were so this is the effect. If your flash goes off in this case...you would just turn your flash off for this look.
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